Here’s a great way to present the goals of public engagement from Sandy Heierbacher of the National Coalition of Dialogue and Deliberation:
Valuing shorter-term first-order goals and the overall development of civic capacity may be more practical – and satisfying – than solely emphasizing second-order goals like collaborative action and policy change, since such goals usually depend on many decisions and factors outside the scope of any one project. Practitioners should consider all three types of goals when determining project design and when measuring their success. (full article is here)